What Is OTT Streaming?
Are you ready for the next phase of the multimedia revolution with OTT streaming? Find out how to leverage an OTT box for OTT service that's truly over-the-top.
If you've ever watched Netflix, Hulu, Amazon Prime, or any other subscription-based streaming service, you have already participated in OTT (or over-the-top ) streaming. OTT delivers content to the consumer directly from the World Wide Web via internet connections. This content may be in the form of video, audio, imaging, messaging, or phone services.
How Does OTT Service Work?
OTT content providers offer streaming services as independent products. They may provide access to the streaming platforms via a monthly or yearly subscription. Sometimes, the services are offered for free because of advertising revenue, or the provider can make money through add-on purchases made within the platform. For example, a free video streaming platform may allow consumers to rent and stream newer-release movies for a limited time.
Many providers, such as video-on-demand providers, focus their services on building libraries of content files that are accessible through the click of a button. Other providers may emphasize live-streaming, wherein consumers can connect with content (such as a sporting event or concert) while it is happening. Both options are great for individuals or businesses who want greater control over their brands and messaging or who want to reach a broad range of potential consumers.
Why Do Customers Love OTT Technology?
For one, these services bring unprecedented convenience and accessibility to the consumer. Unlike more traditional platforms where you are largely constrained by what a media provider wants to present to you, with OTT you can access what you want and when you want. OTT video and music libraries brim with bountiful options conveniently categorized so consumers can find content that speaks to them.
Moreover, you can access this content at any time of day and from multiple platforms. OTT technology is available on computers, tablets, phones, television, and more. As the technology increases in popularity, developers and providers are competing to deliver more original content than ever. Many will also personalize the experience by connecting consumers to content suited to their preferences. Perhaps most appealing of all, consumers can cut costs by cutting the cord on pricier traditional services.
How Can an OTT Box Help Consumers Connect?
OTT is often accessible through apps you can download and use on your devices. If consumers already have an internet-enabled device like a smartphone or smart TV, then they're set to stream. What if they aren't hooked up with smart technology yet? The OTT television box is a solid investment for consumers who want their on-demand streaming but still have traditional TVs.
These devices, usually in the form of a small box or stick, transform a TV into an internet-accessible device. Consumers simply plug in the device, complete set-up instructions, and within minutes they'll have access to all the OTT apps and service providers they can imagine.
Are you excited about the possibilities of OTT to expand your brand or business? Visit Lightcast and consult with professionals who can help you build a powerful media management system that delivers mighty results.
