Lightcast Blog

How Geotargeting Enhances OTT Advertising Effectiveness

OTT media platforms take TV to the next level by offering creators more features to engage their audience.

If you're looking to create your own OTT media channel, you must consider user experience in your channel's design.

Monetizing OTT media creates a stream of profit from your streaming content assets. Get started with this easy-to-follow strategy guide with six smart tips

Through virtual reality, you can create a truly immersive experience for your OTT streaming audience.

Quality documentaries could be the cornerstone of your over-the-top streaming strategy. Viewers can't get enough of this fascinating genre.

Over-the-top (OTT) streaming media plays over the internet directly to user devices, providing a powerful platform to market your products and services

As an Over-The-Top (OTT) streamer, you have an exciting opportunity to really reach people; but there are some challenges, too.

With OTT streaming, you can reach anyone, nearly anywhere in the world. That's great,: but how do you create content that they actually want to watch?

OTT content is everywhere these days, but if you think the evolution is over, think again. Lightcast is at the cutting edge revolutionizing content distribution

Over-the-top (OTT) advertising can connect your business with the majority of American households.

Even the most passionate creators need to pay the bills. Monetizing OTT content is essential for long-term success.

OTT media is constantly evolving. As new technologies emerge, platforms are experimenting with ways to give users new experiences.

OTT media allows for a much higher degree of personalization than traditional TV.

Online shopping might seem far removed from OTT streaming, but there's actually lots of potential to generate revenue for your channel by integrating e-commerce

OTT platforms have overtaken cable and are now expanding to include more niches and content formats.

OTT media continues to grow as a segment, and experts project an ann​​​​ual growth rate of 6.3%, with most of that growth coming from OTT advertising

Most creators that venture into OTT content dream of making it big, with millions of views on their videos and heaps of ad revenue.

OTT platforms collect dozens of data points with each video and advertisement that users interact with.

The way we consume content is rapidly evolving, and with Over-the-Top (OTT) streaming services, viewers have grown accustomed to having control.

In a world where everyone is turning to streaming for their entertainment, OTT platforms are reshaping how content is consumed

Over-The-Top (OTT) platforms offer a unique and powerful medium for brands to tell their stories.

Over-The-Top (OTT) advertising is continually evolving, with each year bringing new technologies and strategies.

The rise of Over-the-Top (OTT) streaming services is disrupting the traditional advertising landscape, and as audiences shift their viewing habits

OTT streaming ad campaigns can help you reach thousands or even millions of content viewers.

Brand safety in Over-The-Top (OTT) marketing is a critical concern for advertisers.

In the era of cord-cutting and on-demand streaming, standing out as a brand is more challenging than ever.

Once reliant on traditional broadcast networks and cable subscriptions, viewers now have access to on-demand streaming content across a myriad of smart TVs.

OTT advertising may have some unique features that set it apart from other types of advertising but one thing hasn't changed, the need to connect.

OTT advertising has to be more than just reaching viewers. These days, you have to engage with them.

Once your OTT platform is established, running ads becomes one of the most effective ways to monetize.

OTT streaming continues to be the most popular mode of video consumption for consumers. However, the competition between various streaming platforms is fierce.

The OTT meaning is "over-the-top", which is exactly how marketing is designed around OTT platforms.

OTT platforms continue to be one of the most popular ways for consumers to access video media

Streaming services are part of our daily lives, and OTT video platforms present a fertile ground for advertisers to reach targeted audiences more effectively.

Content creators using an Over-the-Top media service are constantly seeking innovative strategies to stand out in a crowded marketplace

Advertisers are no longer shackled by the rigid schedules of traditional broadcast television. OTT TV platforms provide a level of flexibility and precision

The surge in demand for Over-The-Top (OTT) media services has opened up many advertising opportunities

Over-the-Top (OTT) media services are popular across the world, offering advertisers an unprecedented opportunity to reach international audiences.

As Over-the-Top platforms continue to redefine entertainment, advertisers face the ongoing challenge of cutting through the noise coming out of the OTT box

The surge in Over-the-Top (OTT) media consumption presents some unique opportunities for educational content providers: and challenges.

In today's Over-the-Top (OTT) media services, advertising strategies are evolving rapidly.

Viewers of a given TV show or movie tend to have similar characteristics. Producers and advertisers alike try to understand those similarities

OTT platforms make it possible to take any kind of content and turn it into a profitable enterprise.

Over The Top media services, also known as OTT platforms, provide ample opportunities to monetize your content using OTT ads.

Content remains king in the digital age, and in the OTT TV sector, it's even more important than for most. When you've got so many providers, all trying to...

The OTT streaming sector has boomed with countless platforms vying for the attention of viewers. Content remains king but the crown jewel is an engaged audience

The rise of OTT video means content is plentiful, but the true challenge lies in creating lasting connections with viewers.

OTT TV offers advertisers a unique avenue to connect with diverse, attentive audiences.

The landscape of entertainment has seen significant shifts with the advent of Over-the-Top (OTT) platforms

Content may be king, but visibility is the kingdom.

Dynamic Ad Insertion (DAI) is reshaping the way advertisers connect with viewers

In today's digital age, Over-the-Top (OTT) streaming platforms are powerful players in the entertainment industry.

The Over-the-Top (OTT) streaming revolution has brought the world of entertainment into our living rooms and palms alike.

The importance of maximizing advertising impact within an OTT lite framework cannot be understated.

OTT (Over-The-Top) streaming platforms are redefining how content is consumed worldwide, providing viewers with unprecedented choice and flexibility

The digital revolution has irrevocably changed the way we perceive, consume and engage with media.

One of the most exciting recent developments in media is the emergence of Over The Top (OTT) advertising

User data is the core of any effective streaming platform. OTT platforms like Netflix and Spotify can leverage user data to provide better service to each user

For music lovers, streaming services are used daily to listen to the latest hits and greatest albums alike

Over-the-top (OTT) media has revolutionized the way audiences interact with content

OTT streaming has affected advertising in a huge way. Today, OTT advertising offers companies the ability to reach targeted audiences in creative ways

OTT media is changing the landscape of sports broadcasting. As cord-cutters are stepping away from traditional broadcasting

Producers and content creators are gaining efficiency by using OTT TV for better control over their content distribution.

OTT media has had a major impact on the advertising industry, especially when it comes to audience engagement.

OTT (Over-the-Top) content offers consumers a world of increased flexibility and consumer choice.

In the years since Netflix has dominated the streaming scene, cable channels and especially cable news have become less relevant

Entertainment subscription has been a hot topic among consumers for the last few years.

Traditionally, the distribution of content such as television shows and movies was delivered through movie theaters and television broadcasts at home

For many viewers, the days of cable TV are considered a bygone era. With more streaming services available than ever before

Geotargeting is an effective OTT marketing strategy.

OTT streaming services have immense marketing potential. Even major OTT platforms like Netflix are considering free ad-supported streaming TV (FAST) services.

We commonly associate news with cable TV. Whether you prefer conservative, liberal, or neutral perspectives, there's a 24/7 news channel for you.

Over-the-top (OTT) streaming platforms have made a definite mark in the modern marketing world.

It's no secret that ads play a big role in the future of streaming. And that's why it's so important to make sure you're able to track them

Reach the right audience with an outstanding OTT marketing strategy.

An over-the-top media service can provide one of the best venues for business and marketing purposes.

OTT advertising is a valuable digital marketing tool for modern businesses. Interstitial ads are one type of such advertising.

Over-the-top or OTT video service has revolutionized how viewers access their favorite programs.

Over-the-top streaming allows users to access their favorite television content via the internet instead of using the traditional satellite or cable method...

As the popularity of over-the-top streaming increases, brands of all sizes are finding that digital video advertising campaigns pack a powerful punch

Brands and businesses of all sizes can benefit from advertising on over-the-top streaming platforms.

FAST is an increasingly popular tool for brands and over-the-top (OTT) platform producers that are struggling with subscription fatigue.

The best content creators are adept at building large fan bases on their social media platforms, but they may not be receiving all the benefits they deserve.

OTT full form is Over The Top, a platform that allows viewers to access streaming and other kinds of media outside of cable and satellite TV domains.

OTT advertising can turn your content into a reliable stream of passive income.

In today's video marketplace, there are abundant opportunities to turn clicks into cash by monetizing your content and capitalizing on your audience

What does VoD mean? Is it the same as OTT? Consider the OTT definition and compare it to another potentially confusing term, VoD.

In 2021, OTT platforms surpassed cable TV providers in total viewership in the United States. This marks the beginning of a whole new era of media distribution.

OTT TV is quickly taking off. However, as with any emerging technology, many people wonder what you can actually do with it.

OTT is going to completely take over media distribution within the next few years, Even cable companies have taken notice of this trend.

With OTT video platforms and their content continuing to take over the media landscape, many companies are looking for OTT marketing opportunities.

If you're producing content, your hope is likely to turn it into a long-term source of passive income.

OTT TV, short for over-the-top TV, is toppling cable TV services and quickly becoming the main method of media distribution.

The proliferation of social media platforms means that we now have more options than ever for enjoying digital content. These platforms have received huge ...

Technology is rapidly helping the way that audiences stay informed on the news to evolve. That includes live streaming news, which provides up-to-the-minute cov

Even seasoned content creators can struggle with achieving and maintaining audience engagement during live videos. Trying to capture your audience's attention..

MP4, MOV, AVI, HEVC, H.264, MKV, and the list goes on. If you aren't familiar with those abbreviations, they're file formats for video content. Dozens of ...

If you're starting in the world of hosting and distributing your own content, you may have heard a lot about OTT and how it's a useful tool for creating an ...

Are you planning a live stream for an upcoming event or promotion? If you're a content creator, promoting a business, and looking to expand your audience, ...

Live streaming content is one of the most exciting ways to connect with your audience. Transmitting your likeness in real time to your fans and followers ...

With a userbase of around 60 million, Roku is easily one of the best OTT platforms to publish your content on. It already includes popular streaming services...

Whether it's for campaigns to generate brand affinity or ads to launch a new product, today's companies are under increasing pressure to deliver rich content.

A content delivery network (CDN) allows you to upload your content once and have it delivered to multiple platforms. It's easy to see how this can save you ...

Creating video content can be rewarding in itself, but it can also be turned into a steady income if you have some great ideas and the right planning on your...

Looking for a streaming platform and don't know where to start? Have you heard of YouTube? What about Facebook Live Streaming? Which one should you use to ...

Ever since YouTube started giving a portion of revenue to creators, the term “video monetization” has become common knowledge. Everyone knows you can make a ...

You're ready to roll out your live streaming event, but you're not sure about some of the specifics and options. What is live streaming, and is it better to ...

Live streaming can be an incredible way to share content. But did you know that when you limit your live stream to a single platform, such as YouTube Live, ...

Avoid technical problems by consolidating your content delivery

Content creators who choose an Over-The-Top (OTT) platform to stream their videos are rightfully concerned with protecting against unlawful piracy and ...

Keeping a close eye on media coverage is one of the most important aspects of managing stable audience growth for your content platform or campaign. This ...

Are you trying to find the best ways to share your content with your audience? Knowing what OTT platforms and ODPs are will help. Lightcast will also work to...

Producers of creative OTT media and other video content are constantly engaged in a high-tech arms race to provide the most engaging material possible ...

Technology has changed the way that we consume our media. Whereas before TV and radio were the dominant ways to reach audiences, now viewers are split ...

Starting your own channel is an exhilarating experience. Turning that channel into a steady revenue source, however, is a real challenge. Building a following w

OTT - over-the-top - is a method of distributing content without having to rely on the internet. No longer do creators have to compete with slow download...

If you sell a product, you want your wares to be in as many stores as possible. The same is true if you publish video or audio content online. Every platform...

OTT is a great way to access content without having to subscribe to traditional cable or satellite providers. For an aspiring entrepreneur, it's also a great...

Without question, OTT is one of the most frequently heard phrases among media producers and consumers. This unique platform has turned content consumption ...

Over the top, or OTT for short, is the future of media distribution. OTT platforms like YouTube, Fire TV, Apple TV or Roku, just to name a few, have already ...

Whether you're looking to stream a live event, set up 24/7 streaming, or embed your live stream on an existing platform, OTT streaming gives you the ...

OTT ("over-the-top") television boxes are becoming more and more popular as people cut the cord and move away from traditional cable and satellite TV...

According to an online Nielsen survey conducted in 2019, 65% of people in 61 countries reported watching some variety of VOD programming. If you're wondering...

OTT video services like Roku or YouTube allow creators to publish content, reach an audience, and eventually turn a profit thanks to monetization. Platforms ...

Social media is now an essential part of reaching your audience. It's no longer a matter of if, but when. Social media can connect you to potential viewers ...

Use these tips to learn the best way to monetize your content.

OTT platforms are growing in number and popularity. If you're a content creator or are thinking about becoming one, you have an important decision to ...

Learn to design for OTT and make your content stand out

Over the past couple of years, OTT popularity has exploded. In 2020, nearly 1.5 million subscribers cut their cable and switched to streaming media ...

Use these tips to grow and market your new channel.

OTT's first successes were with video platforms like YouTube and Netflix. It didn't take long, though, for OTT music to catch up. Today, hundreds of millions ..

The number of OTT platforms is constantly growing. As new players enter the market, it's important to keep an eye on emerging platforms to see where your ...

If you're a video content creator, there's a good chance you've at least thought about monetizing your efforts with the help of subscription video on ..

If you're interested in live streaming events, you're going to want to get your hands on an excellent live streaming encoder. This technology will elevate ..

The way that audiences engage with content that resonates with them is changing. Whereas before a few major cable providers dominated what content entered ..

Even though OTT is well established at this point, it can seem a bit mysterious to new users. How does content from an OTT platform reach users without ..

OTT marketing is a branch of content marketing. The core concept behind content marketing is that if you create content worth reading, watching, or listening ..

Metadata, or data about data, should be on your radar as a content creator. However, it's often an afterthought. Unbeknownst to many, these details can make ..

Content creators dedicate hundreds of hours to their projects. Therefore, it's natural to want to protect that investment. That's why content creators ..

Starting your own video channel online is this generation's version of starting a band. Everyone has an idea for a channel and everyone thinks theirs will be ..

Over the top (OTT) media has exploded in the past decade and has now reached a point where it's the leading media distribution method. In 2021, streaming ..

Streaming services have taken over the entertainment market in recent years. As more customers cut ties with their cable companies ..

Now is the best time to create your own videos and monetize that content! One way is to advertise on your video content. AVOD, or advertising-based video on ..