Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Apr 9, 2025

Understanding the OTT Content Licensing Landscape

You may have noticed that Over-The-Top (OTT) platforms have greatly changed the way people watch shows, films, and other content.

Mar 19, 2025

The Future of OTT in the Music Industry

You've certainly noticed how streaming has changed the way music is discovered and enjoyed. Popular platforms mostly focus on audio

Mar 12, 2025

How OTT Platforms Are Transforming Live Event Streaming

If you've ever tried to share a live event online, you may already know about some of the hurdles involved.

Mar 5, 2025

The Growing Market for Kids' Content on OTT Platforms

The streaming world has opened the door to a new generation of viewers who are now watching all their favorite shows and movies from a variety of devices.

Feb 19, 2025

OTT Streaming: Challenges and Solutions for Content Creators

Are you a content creator? You've probably run into a few hiccups along the way, so here's a few tips for overcoming the challenges of OTT streaming

Feb 12, 2025

Integrating E-commerce Features into OTT Platforms

As you focus on bringing more value to your viewers, you may find that integrating e-commerce elements into your OTT media setup makes a lot of sense

Feb 5, 2025

The Role of OTT in the Future of Independent Filmmaking

As an independent filmmaker, you may already know that finding a reliable way to share your work with viewers can be the hardest part of the challenge.

Jan 29, 2025

Innovative OTT Strategies for Niche Content Creators

You may have an incredible idea that caters to a smaller audience with specific interests, but how do you distribute that kind of niche content

Jan 22, 2025

Personalizing OTT Ads for Maximum Viewer Engagement

OTT platforms deliver streaming media directly over the internet

Jan 8, 2025

How Lightcast Is Innovating the OTT Landscape

If you're in OTT media, you want to build and expand your audience, enhance viewer engagement, and generate revenue.

Dec 18, 2024

Optimizing OTT Ads for Cross-Device Compatibility

OTT media has really changed everything about the way we enjoy content, but this is not a one-and-done situation.

Dec 11, 2024

OTT Platforms and the Future of Sports Broadcasting

It's no secret that sports fans are consuming their favorite sport in new ways that don't involve traditional broadcasting.

Dec 4, 2024

The Rise of Ad-Supported OTT Models

Over-the-top platforms at first promised a big change from traditional cable and satellite television models and were dominated by subscription-based models

Nov 27, 2024

The Role of OTT in Crisis Communication and Public Safety

Traditionally, public safety announcements and emergency communications have always relied heavily on conventional media outlets, like television, radio

Nov 20, 2024

The Impact of 5G on the Future of OTT Streaming

The Internet just keeps developing, and 5G is almost ubiquitous. How is this going to change the future of OTT streaming?
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