Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Mar 4, 2022

What Is OTT? 4 Ways OTT Platforms Give You Control Over Your Content Distribution

Learn to design for OTT and make your content stand out

Feb 28, 2022

How to Make Money With OTT Advertising

Over the past couple of years, OTT popularity has exploded. In 2020, nearly 1.5 million subscribers cut their cable and switched to streaming media ...

Feb 24, 2022

You Have a Great Idea for a Channel: How Will You Market It?

Use these tips to grow and market your new channel.

Feb 21, 2022

Can You Upload Music to OTT?

OTT's first successes were with video platforms like YouTube and Netflix. It didn't take long, though, for OTT music to catch up. Today, hundreds of millions ..

Feb 17, 2022

The 3 Most Important OTT Apps in 2022

The number of OTT platforms is constantly growing. As new players enter the market, it's important to keep an eye on emerging platforms to see where your ...

Feb 14, 2022

Is Your Content Right for SVOD?

If you're a video content creator, there's a good chance you've at least thought about monetizing your efforts with the help of subscription video on ..

Feb 10, 2022

Why You Need a Quality Live Streaming Encoder

If you're interested in live streaming events, you're going to want to get your hands on an excellent live streaming encoder. This technology will elevate ..

Feb 7, 2022

What Does SVOD Stand for?

The way that audiences engage with content that resonates with them is changing. Whereas before a few major cable providers dominated what content entered ..

Feb 3, 2022

How Does an OTT Player Work?

Even though OTT is well established at this point, it can seem a bit mysterious to new users. How does content from an OTT platform reach users without ..

Jan 31, 2022

How Does OTT Marketing Work?

OTT marketing is a branch of content marketing. The core concept behind content marketing is that if you create content worth reading, watching, or listening ..

Jan 27, 2022

How Is Metadata Used in OTT?

Metadata, or data about data, should be on your radar as a content creator. However, it's often an afterthought. Unbeknownst to many, these details can make ..

Jan 24, 2022

How Video Encoding Keeps Your Content Safe

Content creators dedicate hundreds of hours to their projects. Therefore, it's natural to want to protect that investment. That's why content creators ..

Jan 20, 2022

4 Questions to Ask Before Launching Your Own Channel

Starting your own video channel online is this generation's version of starting a band. Everyone has an idea for a channel and everyone thinks theirs will be ..

Jan 17, 2022

4 Reasons to Release Your Content Over OTT

Over the top (OTT) media has exploded in the past decade and has now reached a point where it's the leading media distribution method. In 2021, streaming ..

Jan 13, 2022

What Is the Difference Between Connected TV and OTT?

Streaming services have taken over the entertainment market in recent years. As more customers cut ties with their cable companies ..
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