Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Mar 27, 2024

Using Geolocation Targeting To Reach Local Audiences in Your OTT Ad Campaign

OTT streaming ad campaigns can help you reach thousands or even millions of content viewers.

Mar 20, 2024

How Do You Ensure Brand Safety in Your OTT Ad Campaign?

Brand safety in Over-The-Top (OTT) marketing is a critical concern for advertisers.

Feb 28, 2024

Building Brand Awareness and Loyalty Through OTT Ads

In the era of cord-cutting and on-demand streaming, standing out as a brand is more challenging than ever.

Feb 21, 2024

What Is Addressable Advertising and How Is It Used With OTT Media?

Once reliant on traditional broadcast networks and cable subscriptions, viewers now have access to on-demand streaming content across a myriad of smart TVs.

Feb 14, 2024

Creating Emotional Connection With Your OTT Ads

OTT advertising may have some unique features that set it apart from other types of advertising but one thing hasn't changed, the need to connect.

Feb 7, 2024

How Do Advertisers Measure Viewer Engagement With Their OTT Ads?

OTT advertising has to be more than just reaching viewers. These days, you have to engage with them.

Jan 31, 2024

How Do You Create a Sense of Urgency in Your OTT Ad?

Once your OTT platform is established, running ads becomes one of the most effective ways to monetize.

Jan 24, 2024

What Are the Most Popular OTT Streaming Platforms?

OTT streaming continues to be the most popular mode of video consumption for consumers. However, the competition between various streaming platforms is fierce.

Jan 17, 2024

Two Ways OTT Streaming Has Changed the Advertising Industry

The OTT meaning is "over-the-top", which is exactly how marketing is designed around OTT platforms.

Jan 10, 2024

How Does Ad-Blocking Affect OTT Advertising?

OTT platforms continue to be one of the most popular ways for consumers to access video media

Dec 20, 2023

Maximizing the ROI of Your OTT Ad Campaign

Streaming services are part of our daily lives, and OTT video platforms present a fertile ground for advertisers to reach targeted audiences more effectively.

Dec 13, 2023

Using Social Media to Promote Your Content on OTT Streaming Platforms

Content creators using an Over-the-Top media service are constantly seeking innovative strategies to stand out in a crowded marketplace

Dec 6, 2023

Frequency and Timing: Using Data to Optimize OTT Ads

Advertisers are no longer shackled by the rigid schedules of traditional broadcast television. OTT TV platforms provide a level of flexibility and precision

Nov 29, 2023

8 Keys to Make Your OTT Ads Memorable and Shareable

The surge in demand for Over-The-Top (OTT) media services has opened up many advertising opportunities

Nov 22, 2023

6 Challenges of Creating OTT Ads for International Audiences

Over-the-Top (OTT) media services are popular across the world, offering advertisers an unprecedented opportunity to reach international audiences.
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