Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Nov 15, 2023

Creating a Sense of Personalization in Your OTT Ads

As Over-the-Top platforms continue to redefine entertainment, advertisers face the ongoing challenge of cutting through the noise coming out of the OTT box

Nov 8, 2023

Creating Quality Educational Content for Viewers on OTT Streaming Platforms

The surge in Over-the-Top (OTT) media consumption presents some unique opportunities for educational content providers: and challenges.

Nov 1, 2023

Using Customer Feedback To Improve OTT Advertising

In today's Over-the-Top (OTT) media services, advertising strategies are evolving rapidly.

Oct 18, 2023

What Is Audience Segmentation and Why Does It Matter for OTT Streaming Platforms?

Viewers of a given TV show or movie tend to have similar characteristics. Producers and advertisers alike try to understand those similarities

Oct 11, 2023

Creating Engaging and Authentic Content on OTT Streaming Platforms

OTT platforms make it possible to take any kind of content and turn it into a profitable enterprise.

Oct 4, 2023

Dynamic Ad Insertion: Optimizing Audience Targeting on OTT Streaming Platforms

Over The Top media services, also known as OTT platforms, provide ample opportunities to monetize your content using OTT ads.

Sep 13, 2023

Using Content Partnerships to Enhance the Relevance of Your OTT Content

Content remains king in the digital age, and in the OTT TV sector, it's even more important than for most. When you've got so many providers, all trying to...

Sep 6, 2023

Building an Engaged Audience on OTT Streaming Platforms

The OTT streaming sector has boomed with countless platforms vying for the attention of viewers. Content remains king but the crown jewel is an engaged audience

Aug 30, 2023

OTT: Using Emotion and Storytelling to Create Connection With Viewers

The rise of OTT video means content is plentiful, but the true challenge lies in creating lasting connections with viewers.

Aug 23, 2023

Creating a Message That Resonates With Viewers in Your OTT Ads

OTT TV offers advertisers a unique avenue to connect with diverse, attentive audiences.

Aug 16, 2023

8 Best Practices for Creating High-Quality Content for OTT Streaming

The landscape of entertainment has seen significant shifts with the advent of Over-the-Top (OTT) platforms

Aug 9, 2023

Using Social Media to Amplify Your OTT Streaming Content

Content may be king, but visibility is the kingdom.

Aug 2, 2023

What Is Dynamic Ad Insertion on OTT?

Dynamic Ad Insertion (DAI) is reshaping the way advertisers connect with viewers

Jul 26, 2023

6 Challenges of Producing Content for OTT Streaming Platforms

In today's digital age, Over-the-Top (OTT) streaming platforms are powerful players in the entertainment industry.

Jul 19, 2023

Optimizing OTT Content for Both Home Theaters and Mobile Devices

The Over-the-Top (OTT) streaming revolution has brought the world of entertainment into our living rooms and palms alike.
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