Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Jul 12, 2023

Optimizing OTT Content for Different Ad Formats

The importance of maximizing advertising impact within an OTT lite framework cannot be understated.

Jul 5, 2023

What Types of Content Work Well for OTT Streaming Platforms?

OTT (Over-The-Top) streaming platforms are redefining how content is consumed worldwide, providing viewers with unprecedented choice and flexibility

Jun 28, 2023

6 Big Benefits of Advertising With OTT Streaming

The digital revolution has irrevocably changed the way we perceive, consume and engage with media.

Jun 21, 2023

Creating a Sense of Urgency in Your OTT Ad

One of the most exciting recent developments in media is the emergence of Over The Top (OTT) advertising

Jun 14, 2023

What Kinds of User Data Are Collected and Saved on OTT Platforms?

User data is the core of any effective streaming platform. OTT platforms like Netflix and Spotify can leverage user data to provide better service to each user

Jun 7, 2023

What Is the Role of OTT Media in the Music Industry?

For music lovers, streaming services are used daily to listen to the latest hits and greatest albums alike

May 31, 2023

6 Ways OTT TV Has Changed the Way Audiences Discover New Content

Over-the-top (OTT) media has revolutionized the way audiences interact with content

May 24, 2023

OTT Streaming Services: The Top 6 Benefits to Advertisers

OTT streaming has affected advertising in a huge way. Today, OTT advertising offers companies the ability to reach targeted audiences in creative ways

May 17, 2023

4 Ways OTT Media Is Changing the Way Sports Are Viewed

OTT media is changing the landscape of sports broadcasting. As cord-cutters are stepping away from traditional broadcasting

May 10, 2023

OTT TV: 5 Advantages for Producers and Content Creators

Producers and content creators are gaining efficiency by using OTT TV for better control over their content distribution.

May 3, 2023

How Is OTT Media Affecting the Advertising Industry?

OTT media has had a major impact on the advertising industry, especially when it comes to audience engagement.

Apr 26, 2023

How OTT Media Offers Increased Flexibility and Consumer Choice

OTT (Over-the-Top) content offers consumers a world of increased flexibility and consumer choice.

Apr 19, 2023

OTT Media: A Better Way to Watch the News

In the years since Netflix has dominated the streaming scene, cable channels and especially cable news have become less relevant

Apr 12, 2023

OTT Media vs. Cable and Satellite TV: Understanding the Difference in Subscription Models

Entertainment subscription has been a hot topic among consumers for the last few years.

Apr 5, 2023

How OTT Media Is Changing the Distribution of Content

Traditionally, the distribution of content such as television shows and movies was delivered through movie theaters and television broadcasts at home
1
...
5
6
7
...
12