Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Mar 29, 2023

How Does OTT Differ From Traditional TV and Cable?

For many viewers, the days of cable TV are considered a bygone era. With more streaming services available than ever before

Mar 15, 2023

3 Tips for Geotargeting in OTT Marketing

Geotargeting is an effective OTT marketing strategy.

Mar 8, 2023

3 Keys to Getting the Best ROI From Your OTT Advertising Budget

OTT streaming services have immense marketing potential. Even major OTT platforms like Netflix are considering free ad-supported streaming TV (FAST) services.

Mar 1, 2023

What Is Live Streaming News on OTT?

We commonly associate news with cable TV. Whether you prefer conservative, liberal, or neutral perspectives, there's a 24/7 news channel for you.

Feb 15, 2023

What Are 'Pause Ads' in OTT TV

Over-the-top (OTT) streaming platforms have made a definite mark in the modern marketing world.

Feb 1, 2023

Two Tips for Monitoring an OTT Marketing Campaign

It's no secret that ads play a big role in the future of streaming. And that's why it's so important to make sure you're able to track them

Jan 25, 2023

Reach Your Ideal Audience: How to Build an OTT Marketing Strategy

Reach the right audience with an outstanding OTT marketing strategy.

Jan 18, 2023

What Is Contextual Targeting in OTT?

An over-the-top media service can provide one of the best venues for business and marketing purposes.

Jan 11, 2023

How Do Interstitial Ads Work in OTT?

OTT advertising is a valuable digital marketing tool for modern businesses. Interstitial ads are one type of such advertising.

Dec 14, 2022

Are FAST Channels the Future of OTT?

Over-the-top or OTT video service has revolutionized how viewers access their favorite programs.

Dec 7, 2022

What Is OTT Advertising and Why Is It So Effective?

Over-the-top streaming allows users to access their favorite television content via the internet instead of using the traditional satellite or cable method...

Nov 30, 2022

The 3 Most Effective OTT Ad Formats for 2023

As the popularity of over-the-top streaming increases, brands of all sizes are finding that digital video advertising campaigns pack a powerful punch

Nov 23, 2022

6 Types of Ads You'll Find on OTT Streaming Platforms

Brands and businesses of all sizes can benefit from advertising on over-the-top streaming platforms.

Nov 16, 2022

OTT FAQs: What Are FAST Channels?

FAST is an increasingly popular tool for brands and over-the-top (OTT) platform producers that are struggling with subscription fatigue.

Nov 9, 2022

How Can You Build a Successful OTT Platform?

The best content creators are adept at building large fan bases on their social media platforms, but they may not be receiving all the benefits they deserve.

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