Lightcast Blog

Welcome to the Lightcast Blog—your ultimate destination for cutting-edge technologies, innovative features, groundbreaking products, exclusive deals, and must-attend events.

Nov 2, 2022

Why Amazing User Experience Is a Must for Your OTT Platform

OTT full form is Over The Top, a platform that allows viewers to access streaming and other kinds of media outside of cable and satellite TV domains.

Oct 26, 2022

How to Maximize the ROI in OTT Advertising

OTT advertising can turn your content into a reliable stream of passive income.

Oct 19, 2022

How Do You Monetize OTT Video?

In today's video marketplace, there are abundant opportunities to turn clicks into cash by monetizing your content and capitalizing on your audience

Oct 12, 2022

VoD vs. OTT: What's the Difference?

What does VoD mean? Is it the same as OTT? Consider the OTT definition and compare it to another potentially confusing term, VoD.

Oct 5, 2022

Is the OTT Market Growing in 2023?

In 2021, OTT platforms surpassed cable TV providers in total viewership in the United States. This marks the beginning of a whole new era of media distribution.

Sep 28, 2022

What Can You Watch on OTT?

OTT TV is quickly taking off. However, as with any emerging technology, many people wonder what you can actually do with it.

Sep 21, 2022

How Do I Get OTT Connections?

OTT is going to completely take over media distribution within the next few years, Even cable companies have taken notice of this trend.

Sep 14, 2022

Are OTT Ads Skippable?

With OTT video platforms and their content continuing to take over the media landscape, many companies are looking for OTT marketing opportunities.

Sep 7, 2022

4 Tips for Making Money With OTT Ads

If you're producing content, your hope is likely to turn it into a long-term source of passive income.

Aug 31, 2022

How Is OTT Different From Cable?

OTT TV, short for over-the-top TV, is toppling cable TV services and quickly becoming the main method of media distribution.

Aug 22, 2022

Try an OTT Platform: Get Your Content Online and On Demand

The proliferation of social media platforms means that we now have more options than ever for enjoying digital content. These platforms have received huge ...

Aug 15, 2022

6 Challenges of Live Streaming News in 2022

Technology is rapidly helping the way that audiences stay informed on the news to evolve. That includes live streaming news, which provides up-to-the-minute cov

Aug 8, 2022

4 Qualitie​s You'll Find in the Most Engaging Live Videos

Even seasoned content creators can struggle with achieving and maintaining audience engagement during live videos. Trying to capture your audience's attention..

Aug 1, 2022

Lightcast: Get Your Content Seen in Multiple Formats

MP4, MOV, AVI, HEVC, H.264, MKV, and the list goes on. If you aren't familiar with those abbreviations, they're file formats for video content. Dozens of ...

Jul 25, 2022

Is OTT the Same as Live Streaming?

If you're starting in the world of hosting and distributing your own content, you may have heard a lot about OTT and how it's a useful tool for creating an ...
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