CASE STUDIES
LATV Case Study

LATV Case Study

February 26, 2025

How It Began - Customer Requirements and Goals

LATV, a spanish-language entertainment network and local TV Channel on cable and antenna signal in Southern California, needed to execute on a go-to-market strategy with a tight timeline. Lightcast.com was able to expedite the development and submission process and deploy OTT and mobile apps on all major platforms in LATV's branding, featuring both linear streams of the Television Network, as well as VOD archives on all apps.

LATV required both design customizations, as well as multi-tier navigation for a growing on-demand archive with Channels and Sub-Channels dynamically controlled via Lightcast's Media Management System.

What We Did

  • Development, launch and approval management of native OTT / ConnectedTV Apps for Roku, AppleTV, GoogleTV and FireTV
  • Development, launch and approval management of Mobile Apps for iOS and Android
  • Provisioning of Media Management System for upload, transcoding, management, publishing of on-demand archives and live-streams
  • Provisioning of Media Management System for management of metadata and artwork
  • Ingestion of Television signal and transcoding for delivery to OTT, mobile and web applications
  • CDN Delivery of live-streams and on-demand content, bitrate-sensitive and adaptive with geo-restrictions for content with rights for Australia and for international delivery

Results It Produced

  1. Development and nuturing of new viewerships, both regionally and worldwide
  2. New Branding Opportunity for indigenous content, such as original TV series
  3. Value-Add to existing viewers
  4. Productivity increase through workflow automation through integration of proprietary CMS with Lightcast Media Cloud