How Lightcast Help You Live Stream to You Tube
Publishing media to YouTube is nothing new for Lightcast.com customers. From the start, YouTube has always been a fully integrated publishing platform in the Lightcast OVP's multi-platform distribution system, allowing publishers to auto-publish uploads on YouTube Channels along with all other connected platforms via the Lightcast.com Media Cloud. Ever since YouTube went on to offer live-streaming, the Lightcast.com Media Cloud has enabled publishers to automatically push live-streams to YouTube as well. This allows publishers of live-streams to reach additional viewers on YouTube at the same time while streaming to websites, mobile apps, OTT / ConnectedTV apps, Facebook Live and other platforms.
One of the best news for publishers of live-event streams is that YouTube pays for the bandwidth costs in return for monetizing live-streams on its website with advertising. If you do not mind the ads on YouTube (pre-/mid-/post-roll video ads and static banner advertising on the website's page around the player), this is a great free publishing opportunity and using the Lightcast Media Cloud it doesn't even require any additional work for your tech team, as Lightcast.com automatically passes on the stream to YouTube, once you authenticated and connected your YouTube Channel in your Lightcast Account.
No need to choose between platforms and to lose out on additional viewers. No need to exclude platforms. Connect them all, and use them all, without compromise.
Leverage the power of the Lightcast.com Media Cloud to track your live-stream's performance, engage with viewers, automate the marketing of your live events and drive additional viewerships to your live-stream events across all Social Platforms!
Contact our Customer Care Team to see how you can get this new feature: customercare@lightcast.com
Always here to help you grow your reach and audience. Viewers matter!
Your Lightcast Success Team
