How Lightcast Is Innovating the OTT Landscape

If you're in OTT media, you want to build and expand your audience, enhance viewer engagement, and generate revenue. Achieving these goals means you'll need to work through every possible outlet, including major platforms like Roku, Amazon Fire TV, Apple TV, Android TV, social media sites, custom websites, mobile apps, and other smart TV platforms. Traditionally, meeting these needs has involved partnering with multiple service providers, but with Lightcast, we're innovating to be your one-stop-shop.

How Lightcast Is Innovating the OTT Media Landscape

The Old Way

To get what you needed in the past, you had to work with content delivery networks (CDN) for storage; online video platforms (OVP) for transcoding, customizable players, media management, analytics, and monetization tools; developers for creating custom apps; and marketing companies for concept development, social media management, and content promotion. Managing relationships with multiple vendors has always been time-consuming, costly, and inefficient.

Lightcast's Integrated Approach

At Lightcast, we address these challenges by offering an all-in-one solution that integrates CDN services, OVP functionalities, development expertise, and marketing support under one roof. This integrated approach streamlines your operations, reduces your costs, and enhances efficiency at every level.

As both a CDN and an OVP, we have the storage solutions you need and can offer high-performance delivery of VOD and live-streaming content. Our development team specializes in creating custom smartTV and set-top box apps for platforms like Roku, Amazon Fire TV, Apple TV, and Android TV, as well as mobile apps for iOS and Android devices. They can also develop conversion-optimized websites and online media campuses for you, all designed with your branding and optimized for brand recognition and monetization.

Advanced Monetization Strategies

Speaking of monetization, we know that's a primary goal for many content providers: we also know you need the right solution for you. That's why we offer a flexible range of solutions. Charge subscription fees or work on a pay-per-view model or advertise: whatever you choose, we have the tools and support you'll need.

Marketing and Audience Growth Support

Our marketing services include concept development, social media management, and marketing channel development to promote your content and products. We know how to help you attract new viewers, convert them into followers and customers, and access real revenue growth.

Innovations in OTT Advertising

A New Way to Advertise

Our OTT Advertising Platform is a game changer in the space. Competition among apps and media channels is intensifying each year, and it's getting harder to create apps and brands that will actually stand out. Our platform lets you run cost-efficient ad campaigns on major OTT platforms so you can reach the millions of viewers already interested in similar content and get them directed straight to you.

Streamlined App Development

You need access to multiple platforms, and we simplify this process by offering various billing models for app development. Lease customizable and branded templates for fast deployment, or lease-to-own a customized app that transfers to you entirely once the contract is up. Or, get a custom-coded or SDK-based app entirely bespoke to your specific requirements from the get-go. We develop and submit the apps for you, so you don't need any programming skills or have to engage developers. Time-to-market is fast.

There's so much more to Lightcast. Request a demo or a callback today and let's get started.