Innovative OTT Strategies for Niche Content Creators

You may have an incredible idea that caters to a smaller audience with specific interests, but how do you distribute that kind of niche content to the right people and turn that spark into a sustainable venture? Over-The-Top (OTT) content services have created new paths for niche content creators, and Lightcast can be your partner in making your passions a reality.

Innovative OTT Content Strategies for Niche Content Creators

Don't Limit Yourself

When you specialize in content that doesn't always fit into mainstream categories, it's important to make your work accessible across multiple devices and apps so you can reach a large enough audience.

Viewers might find you through their phones, social media, or connected TV platforms such as Roku, Fire TV, Apple TV, and Android TV. If you limit your presence to just one or two channels, you're going to miss out on potential supporters who would otherwise love your videos or live streams.

Stay True to Yourself, Visually

As you grow your presence, stay aware of the visual elements that define your brand. Even if your following is on the smaller side, strong design and consistent branding let people know you're serious about your craft and allow them to always know that's you they're watching.

If your channel's appearance matches the tone and style of your work, you leave a more memorable impression and viewers are more likely to share your content. This approach can help you carve out a stable identity in a space that's totally filled with creators, all competing for attention.

Explore Various Revenue Options

When you begin exploring different revenue strategies, you might wonder which one is best for you. Should you charge per view? Establish a subscription model? Accept donations? Place ads within your content? With Lightcast's centralized system, combining a Content Delivery Network (CDN), an Online Video Platform (OVP), custom app development, and marketing guidance, all in one, you can quickly and easily test various options to find the one that really works for you.

Having these services in one place also means you don't have to sort through multiple vendors if something goes wrong or if you decide you want to branch out in a new way. You can build subscription packages or sell content directly or even do both on different platforms. You can even integrate marketing campaigns, social media promotions, and interactive elements without juggling separate logins or dealing with different points of contact.

Get People Talking

Cultivate genuine engagement by offering ways for viewers to follow up after they've watched your content. That might mean encouraging them to join an email list, follow your social accounts, or donate to a crowdfunding campaign. If you run a subscription model, you could incorporate bonus content or live Q&A sessions to reward subscribers. Our infrastructure lets you create and easily manage these features without you having to coordinate separate tools for distribution and engagement.

If you're ready to see how to take your content creation to the next level, reach out to Lightcast.com today for a free demo.