The Benefits of Cloud-Based OTT Solutions

Growing your OTT audience is the key to success with online video. Nevertheless, the OTT video market is quite competitive. Not only are there lots of creators vying for viewers' attention, but there are also many different platforms to choose from. The best approach is to get your content on as many platforms as possible to reach more viewers. Cloud-based OTT solutions make that easier, and they offer other benefits, too. Consider 4 reasons to use a cloud-based OTT solution.

The Benefits of Cloud-Based OTT Solutions

Access Your Cloud Anywhere

The cloud lets you work remotely and collaborate more easily with your team. Since cloud-based solutions use cloud storage to handle your data, you can manage your OTT videos from anywhere in the world as long as you have an internet connection. This is great for productions that need to travel. Even if you regularly film in a studio, consider how adding new locations to your content could make it more interesting. The cloud frees you from physical limits.

Companies that want to diversify their talent pool can likewise tap into workers around the world. An editor in India can publish a video filmed in the US while a translator in Argentina dubs the content into Spanish. This can help you lower costs as you might be able to find more cost-effective collaborators in other countries.

Protect Your Data

Another advantage of using the cloud is that it helps you keep your data safe. Even if you regularly make backups of your raw footage and edited videos, you're not fully safe unless you have another copy of your data offsite. Otherwise, a flood, fire, or robbery could mean all of your data is lost in an instant.

Cloud-based storage systems also routinely check files for errors and repair them automatically. If you have a stack of old hard drives, data can become corrupted over time without routine maintenance. Ultimately, using a cloud-based platform for your OTT video saves you time and prevents problems.

Faster Video Processing

OTT platforms have unique video specifications for optimal performance. Since OTT video is compressed when it's transmitted to users, it's important to follow these guidelines to ensure high-quality video reaches your audience. However, if you want to publish on multiple platforms, that often means rendering the same video multiple times.

When you upload a video to an OTT cloud solution, the cloud will process it automatically for each platform you choose. Since cloud computing uses thousands of servers to process data, it can convert your file into multiple formats much faster than rendering each version one at a time on a local computer.

Publish to Multiple Platforms Quickly

Cloud-based OTT solutions have other features to make it easier for you to publish your videos across multiple platforms. Metadata, for instance, can be automatically applied to your content according to each platform's requirements. You can automate scheduling dates and times too. Instead of manually adding this information for each platform, let your OTT cloud do it for you.

If you're looking for a faster way to grow your OTT channel, try a cloud-based OTT content delivery network like Lightcast. Schedule a free demo at Lightcast.com to see how our Media Cloud can help you.