Platform
Solutions
Resources
Viewer Engagement
Here are some of the many successful OTT use-cases we have seen among our customers:
App Type: Public TV Apps with optional access control or email capture/registration feature
App Type: Access-Controlled or Non-Public TV Apps
Apps with Direct Viewer Monetization
What OTT is Not:
A competition to social media. In fact, OTT is actually complementary to social media. They both have to work hand in hand. In reality, you need both: social media visibility and your custom-branded mobile apps, web apps and TV apps, tightly linked with your website(s).
Your OTT presence, your custom-branded mobile apps, web apps and TV apps across all major devices, screens and app-stores, are your “business tools”, not your “marketing tools”. They are multi-media extensions of your websites and while social media can be compared to the nets you need to capture large schools of fish, your mobile apps, web apps and TV apps are the boat into which you want to pull the fish. One doesn’t work without the other: without nets you won’t catch anything and without a boat you won’t keep anything.
Please let us know if you would like to explore any of the above mentioned services and features by scheduling a callback at schedule.lightcast.com. We would love to help you find the right tools for your apps to grow your online viewership and maximize your ROI!
Your Lightcast Consulting Team